Lifestyle is a very popular word. There are many people searching for this work on the Internet. There are many websites offering lifestyle information and lifestyle products. There are many magazines dedicated to lifestyle in general and even some particular area of lifestyle.
I grew up in a small town, so for me, I used to interpret “lifestyle” as “style of living” or “the particular way in which one prefers to arrange one’s objects, human environment and habits”. To me, it was related to my ability to choose wearing casual clothes, preferring to play basketball over soccer, growing a beard in winter and shaving it in summer.
Well, I’m finding more and more that I’m an insignificant minority in a vast sea of people, who see “lifestyle” as something that is externally designed and bestowed upon them through the media.Take a moment now to open a new window and search in your favorite search engine for “lifestyle” and see what comes up and the amounts of pressure associated with everything.
The pressure cooker of modern life has most of the people I know chasing fantasy clothing and “beauty” products that look good mainly in the ads showing them (on a model, with special lighting, in a special setting, in a super-touched-up image). But, if a famous actress wears them, than so must every other woman, right?
Obviously, when this “lifestyle” keeps changing, people find themselves chasing it year after year and season after season, which cements the feeling of lack more than the feeling of choice.
And feeling is exactly the key to escaping this pursuit of “style” (which is no longer a neutral world). When you want to buy something, you are actually buying a feeling. It could be the feeling of abundance (“because I can”), the desire to attract someone, a need to feel significance of a need to belong. Whatever that feeling is, it is the true aim of any purchase.
So, when you feel that you “must” buy something or paint the house or change your car or become a member of a club, ask yourself “What feeling am I trying to buy here?” or “What feeling am I trying to get rid of with this purchase?”
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